Pure & Original paints

Pure & Original is a Dutch paint brand that offers endless possibilities. Pronounced colour, pastel, grey shades, powder matte, lots of colour nuance, high-gloss, or matte and water-repellent, everything is possible. You can choose from a wide range of beautiful colours and several types of paint, so there is always a combination suitable for you.

You can choose from a wide range of different paint types. Matte, high-gloss, powdery soft or a lot of colour nuance, we have it all. The paints can be used on walls, doors, furniture, kitchen cabinets, stairs and floors.

All paints are coloured with natural and organic pigments and are water-based.

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Application

Finish

Product type

Substrate

Classico chalk-based paint

So soft and powdery, you would almost want to touch it.

Classico chalk-based paint

So soft and powdery, you would almost want to touch it.
  • Available in 184 colours
  • Indoor use
  • For walls
  • Lime matte
  • Solid
  • 97% mineral

Classico Elements Collection

Classico Elements Collection

Classico Elements Collection

Classico Elements Collection
  • Available in 182 colors
  • Based on Classico chalk-based paint
  • Indoor use
  • For walls and ceilings
  • Matte with pearly shimmer
  • Very little VOC

Fresco lime paint

Lime paint

Fresco lime paint

Lime paint
  • Available in 165 colours
  • Indoor use
  • For walls
  • Lime matte
  • Colour nuances
  • 100% mineral
  • VOC free

Marrakech Walls

Concrete look / Tadelakt look paint

Marrakech Walls

Concrete look / Tadelakt look paint
  • Available in 165 colours
  • Indoor use
  • For walls
  • Colour nuances
  • Lime matte
  • Concrete or tadelakt look
  • 100% mineral
  • VOC free

Massif

Mineral micro-stone paint

Massif

Mineral micro-stone paint
  • Available in 31 colours
  • Indoor and outdoor use
  • For walls, table tops, kitchens, etc.
  • Colour nuances
  • Lime matt
  • Concrete look
  • 100% mineral
  • VOC free

Licetto

Licetto washable wall paint

Licetto

Licetto washable wall paint
  • Available in 182 colours
  • Indoor & outdoor use
  • For walls
  • Solid
  • Matte
  • Scratch resistant
  • Water repellent
  • Very little VOC

Carazzo

Matte universal lacquer

Carazzo

Matte universal lacquer
  • Available in 182 colours
  • Indoor use
  • For floors, stairs, furniture, doors and window frames
  • Solid
  • Wear resistant
  • Scratch resistant
  • Water repellent

Traditional Paint Eggshell

A strong silk gloss lacquer for indoors and outdoors

Traditional Paint Eggshell

A strong silk gloss lacquer for indoors and outdoors
  • Available in 182 colours
  • Indoor & outdoor use
  • For doors, window frames, radiators and furniture
  • Solid
  • Wear resistant
  • Water repellent
  • Very little VOC

Traditional Paint High-Gloss

High-gloss lacquer is chic and timeless

Traditional Paint High-Gloss

High-gloss lacquer is chic and timeless
  • Available in 182 colours
  • Indoor & outdoor use
  • For doors, window frames, radiators, walls and furniture
  • High-gloss
  • Wear resistant
  • Water repellent
  • Very little VOC

Traditional Paint High-Gloss Elements Collection

Metallic High-Gloss lacquer

Traditional Paint High-Gloss Elements Collection

Metallic High-Gloss lacquer
  • Available in 182 colours
  • Base of Traditional Paint High-Gloss
  • Indoor and outdoor use
  • For walls, doors, window frames, heating and furniture
  • Solid high-gloss finish
  • Very little VOC

Calx Kalei

Sustainable facade paint without structure

Calx Kalei

Sustainable facade paint without structure
  • Available in 123 colours (Calx)
  • Indoor and outdoor use
  • For walls and exterior facades
  • Solid
  • Water repellent
  • Self-cleaning
  • VOC free

Quartz Kalei facade paint

Sustainable facade protection with quartz stone

Quartz Kalei facade paint

Sustainable facade protection with quartz stone
  • Available in 182 colours (Quartz)
  • Indoor & outdoor use
  • For walls and exterior facades
  • Solid
  • Water repellent
  • Very little VOC (Quartz)

WallPrim Pro

Primer for all wall paints

WallPrim Pro

Primer for all wall paints
  • Primer to prepare the surface for painting

OmniPrim Pro

High-quality universal primer for interior and exterior paints

OmniPrim Pro

High-quality universal primer for interior and exterior paints
  • OmniPrim Pro provides the best substrate for Traditional Paint indoor and outdoor lacquer and Carazzo matte universal lacquer.

WallFix

For good adhesion to powdery surfaces

WallFix

For good adhesion to powdery surfaces
  • WallFix provides a perfectly adhering base for painting on powdery surfaces.

Super Cleaner

All-purpose cleaner that tackles grease and dirt without any problems

Super Cleaner

All-purpose cleaner that tackles grease and dirt without any problems
  • Super Cleaner is non-flammable, non-toxic and non-corrosive.

Dead Flat Eco Sealer

Protect your paintwork with Dead Flat Eco Sealer

Dead Flat Eco Sealer

Protect your paintwork with Dead Flat Eco Sealer
  • Protects against dirt and moisture and makes the surface easy to clean.

Italian Wax

Give depth to the colour and colour nuances

Italian Wax

Give depth to the colour and colour nuances
  • With several polished layers, Italian Wax makes the surface water-repellent.

Lime Soap

Saturates the colour making it fuller

Lime Soap

Saturates the colour making it fuller
  • Perfect for porous surfaces and paints such as the Fresco lime paint and Marrakech Walls. In addition to the fuller colour and maintenance benefits, the Lime Soap gives the surface a soft, subtle shine.

Massif Care

Massif Care keeps Massif surfaces in top condition.

Massif Care

Massif Care keeps Massif surfaces in top condition.
  • Maintenance soap that protects against moisture and stubborn dirt

Varnish Ultra Matte

Protect your Massif surfaces with Varnish Ultra Matte

Varnish Ultra Matte

Protect your Massif surfaces with Varnish Ultra Matte
  • Waterproofs surfaces and protects them from stubborn stains.

Paint with respect for people and nature

We make our paint with love and respect for people and nature. For example, we only use 100% natural and organic pigments, and we keep the percentage of VOC as low as possible. Our VOC value for all our products is far below the EU standard, up to 0%.

In addition,  our paint is already water-based and contains as few harmful substances as possible. The conscious choice of these ingredients minimizes the risk of an allergic reaction.

How can you best apply the paint?

We explain in our technical data sheets which surface you can apply which paint and the best way to do this. It is clearly described here what you can and cannot do with the paint. If you have any questions, contact your local dealer.

Are you curious how our paint is made? Then take a look at the factory!