Chalk-based paint: matte, even and full of colour

Intense matte and velvety soft

The special, velvety powder and ultra matte appearance combined with the full deep colours of Classico chalk-based paint give your home an exclusive look.

Steel Blue Classico Dennis Brandsma Pure & Original

97% mineral chalk-based paint coloured with natural and organic pigments

Soft Flamingo Classico Margaret de Lange Pure & Original — Classico Soft Flamingo Credits: KOI Colour Studio, Margaret de Lange, Kirsten Visdal

Black Hills Classico Margaret de Lange Pure & Original — Classico Black Hills & Polar Blue Credits: KOI Colour Studio, Margaret de Lange, Kirsten Visdal

Skin Powder Classico Margaret de Lange Pure & Original — Classico Skin Powder Traditional Paint Eggshell Old Wine Credits: KOI Colour Studio, Margaret de Lange, Kirsten Visdal

Landscape Classico Margaret de Lange Pure & Original — Classico Landscape Credits: KOI Colour Studio, Margaret de Lange, Kirsten Visdal

Polar Blue Classico Margaret de Lange Pure & Original — Classico Polar Blue & Ocre Credits: KOI Colour Studio, Margaret de Lange, Kirsten Visdal

Product specifications
Classico chalk-based paint

9-12 m2
4 hours
Indoors
Max 10% water
20 gr
30 gr

Application

Classico chalk-based paint can only be used indoors.

Apply

Prepare well before you start painting. Apply Classico chalk-based paint with a round or flat brush, roller or airless.

Characteristics

Water-based
Coloured with natural and organic pigments
Chalk matte effect
Solid
97% mineral
Very environmentally friendly
High coverage
Non-flammable
Little to no odour

Applicable to

Painted walls, newly plastered walls, (non-woven) wallpaper, vinyl, lime plaster, concrete plaster, absorbent natural stone, brickwork, aerated concrete, plasterboard, plaster blocks, wood and other mineral surfaces.

Downloads

Technical information Classico chalk-based paint

How to apply Classico chalk-based paint?

More about Classico chalk-based paint

Sahara Dust Marrakech Walls Muk van Lil Pure & Original

What is the difference between chalk-based paint and lime paint?

Chalk-based paint and lime paint are two terms that are often used interchangeably. However, these are two completely different types of paint. Chalk-based paint is a matte paint with a solid appearance. Lime paint is also a flat paint but contains colour nuances.

Summerset Mauve Classico Beth Evans Pure & Original

Advantages of chalk-based paint

Classico chalk-based paint from Pure & Original is:

Full of colour and super matte
Light washable
Environmentally friendly
A professional water-based chalk-based paint
Made with 100% natural and organic pigments
Has a velvety look
Due to the use of natural and organic pigments in an extra high dose, the paint has a very deep, intense and fullness of colour. Chalk-based paint is available in all Pure & Original colours.
Classico chalk-based paint can be applied directly without a primer.

Polar Blue Classico Iris Floor Pure & Original

Chalk-based paint in the kitchen and bathroom

Chalk-based paint is lightly washable; it is best to protect the paint when used in the bathroom and kitchen. By protecting chalk-based paint with Dead Flat Eco Sealer, it becomes washable and you can clean the walls nicely.

Are you looking for a washable wall paint? Then choose Licetto; this is a matte, hyper washable paint and not prone to shiny spots. So no sealer needs to be placed over this. Alltough matte, the appaerance of Licetto is less powdery and velvety than Classico chalk-based paint.

Required tools Classico chalk-based paint

Would you like to apply Pure & Original chalk-based paint? Then ensure the best result with the brushes and rollers from Pure & Original. The non-paint range is available at our resellers.

You apply Classico with a round or flat brush. These brushes can be used with all lacquers and paint products, but in particular for all water-based paint products.

The original Pure & Original can

Would you like to start working with Classico chalk-based paint from Pure & Original? Avoid disappointment, buy your paint at one of our resellers, and don’t let other paint types tint with our colours. Only the original base and pigments can achieve our paints’ quality, abilities, look and fel. Replacing one of these elements with another brand, and the results will not be the same.

To be sure you buy our product, it has to be coloured and sold in the original Pure & Original can.